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‘Little tree flossers’ and the Future of Your Product Recommendations

August 20, 2018

 
A friend of mine called me the other day and asked where she could find “little tree flossers.” She just had her teeth cleaned, and the hygienist recommended she get little tree flossers to help her stay on track with flossing. But she couldn’t find them anywhere. She had been to several stores and was just about to give up and stop looking. She didn’t want to bother the hygienist and felt too embarrassed to call the office.

I realized this was part of a bigger problem. I’ve seen it happen so many times in my hygiene days. Patients were frequently confused about which version of the product they needed and where they should buy it.

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