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  • GTS Team

Colleague Spotlight: Xaña Winans


Xaña Winans is the founder and CEO of Golden Proportions Marketing, the first strategy based, full-service marketing company exclusively for dentists. Xaña founded and built Golden Proportions Marketing on the belief that dentists deserved a goal-driven, strategic approach to marketing. Transparency, results, and return on investment are the driving forces behind the work her agency provides.


Xaña teaches her audiences the foundational principles of marketing, as well as the actionable strategies necessary to turn brand awareness into actual new patients. She believes that doctors should understand the patient journey in order to attract, capture, and keep new patients in the practice. Audiences will learn valuable internal marketing strategies and leave empowered to better manage and maximize their marketing relationships.


Xaña has been an invited speaker to numerous national dental meetings including GNYDM, Yankee, and the AACD as well as numerous state meetings and study clubs. She has been guest faculty for both Pankey and LVI, teaching marketing to thousands of dentists over her 30 year career. She and her husband Dr. Larry Winans are parents to Ryder and Savannah. Outside of dentistry, they have founded, manage, and market a regional craft brewery.


Golden Proportions Dental Marketing Services:

  • Dental Office Marketing Plans

  • Dental Website Design

  • Dental SEO

  • Dental PPC

  • Dental Social Media

  • Dental Brands

  • Dental Advertising

  • Internal Marketing

  • Photo & Video

  • Call Tracking & ROI Software

  • Dental CMO

  • Dental Marketing Lectures

Xaña and her team are also excited about their Marketing DNA (Discovery, Needs, Attributes) Process which goes in depth to find out what makes each practice unique. Reach out to Xaña today to discover how her Marketing DNA Process can help you!


You can learn more about what Xaña can do for you by visiting her website.

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